I really love advertising. Its such a fun and exciting field. Its not always about the art and design of a layout. The real purpose is having an effect on the human mind. Like how do you attract a certain market, or how do you change a common perception, and making people remember something for a very very long time. Advertising is a mix of science and art. And you don't always start of with a blank piece of paper. You are limited by the elements given to you by the client, and your creativity is based on how well you use those elements to deliver the perfect message. Its such a challenge, and something I'm willing to do everyday.